Get those creative juices flowing with these 5 topic suggestions.
One of the most important components of a direct mail campaign is your message and the reason for contacting your audience. If you are having trouble coming up with new and fresh reasons to send direct mail, here are 5 topic suggestions:
No matter the season there is a reason.
Take an opportunity to talk about winter, fall, spring, or summer. If you are in an industry that is affected by the season, have a sale and tell your audience why they need to purchase your product or service. There are many holidays throughout the year you could highlight. Try using a lesser known holiday and make it an excuse to send a message. For example: If you are a restaurant, why not highlight National Coffee day and have coffee on sale.
Tell your story.
Celebrate your company or organization by telling your story. Celebrate your anniversary or a rebranding by sending out a direct mail piece. Differentiate yourself from your competition by personifying your brand and sharing your story.
Call out the competition.
Is your competition having a sale, but your prices are still better? The public needs to know. Send a direct mail piece to let the world know that your everyday prices still beat the competition.
Share your success. It isn’t bragging, but simply sharing your success stories with the public. Find someone willing to speak about your product or service and put it to paper. Use their real name for credibility.
Social Media Contest
Have a contest online and reinforce it with direct mailing. Get people to visit your Facebook, Twitter, or Google+ pages by offering a contest or an offer if they ‘Like’ your page. Integrate your online efforts with your traditional channel marketing.
Whatever the direction you decide to go in, make sure you have a clear and concise message. For more tips on direct mail messages, check out our 3 Tips For Better Direct Mail Messages article.
As always, if you are still stuck and want help, we are just a click away. Send us a note!