Direct mail postcards have an average response rate of 3.99%. That is higher than most other direct mail formats. Having a well thought out message and a nicely designed postcard can help you see a return on your direct mail investment. Here are 4 tips to help create a great direct mail postcard: The Personal Touch. Include contact and return information of a real person versus a company name. Make the client feel warm and fuzzy by thinking someone took the time to personally send them a … [Read more...]
Home / Archives for Postcard