We've been hearing for quite a few years that direct mail is dead. This has mostly been due to direct mail not being able to compete or utilize the technology that was rapidly coming out. One argument is that a physical piece that you hold in your hands such as a brochure or envelope is not as interactive as a website. It simply can't compete in that respect because the digital world has the ability to be extremely flexible and create literally anything at any time. While it is certainly true … [Read more...]
3 Trends To Watch In Direct Mail Marketing For 2016
We’ve been hearing the statement that direct mail marketing is not dead for a few years now. While this is most definitely true, it fails to acknowledge that for a period of time it essentially was. This is not to say that no one successfully utilized traditional methods in their marketing campaigns. It is, however, evident that many companies and small businesses replaced direct mail marketing with the many new technologies that were emerging rapidly. With that being said I would like to … [Read more...]
Stuck? Need Ideas For Your Direct Mail Campaign?
Get those creative juices flowing with these 5 topic suggestions. One of the most important components of a direct mail campaign is your message and the reason for contacting your audience. If you are having trouble coming up with new and fresh reasons to send direct mail, here are 5 topic suggestions: No matter the season there is a reason. Take an opportunity to talk about winter, fall, spring, or summer. If you are in an industry that is affected by the season, have a sale and tell … [Read more...]
Get a response from your direct mail campaign
Direct mail postcards have an average response rate of 3.99%. That is higher than most other direct mail formats. Having a well thought out message and a nicely designed postcard can help you see a return on your direct mail investment. Here are 4 tips to help create a great direct mail postcard: The Personal Touch. Include contact and return information of a real person versus a company name. Make the client feel warm and fuzzy by thinking someone took the time to personally send them a … [Read more...]
Get the Attention Your Mailer Deserves
3 Tips For Better Direct Mail Messages The everyday consumer is hit with hundreds of advertising messages a day. It is your job, as marketers, to get the attention your mailer deserves by getting your message noticed by the right customer. Part of a successful direct mail campaign is having a good message that grabs the attention of the consumer. Be Creative Have a theme, rhyme, make it catchy, and be creative. Don’t just put words on paper, have a theme to your piece and a clearly … [Read more...]
Direct Mail Trends We Love
Direct Mail is Getting Better and Better As with all advertising, direct mail too follows trends. Lately we have spotted a few direct mail trends we love. High End Design Spending time on high-end design and production is a growing trend, especially in catalog production. Brands like Anthropologie, Patagonia, and J Crew highlight their products in artful, well crafted catalogs sent to current and prospective customers. Integration With Online Marketing While direct mail still has a … [Read more...]