Direct mail postcards have an average response rate of 3.99%. That is higher than most other direct mail formats. Having a well thought out message and a nicely designed postcard can help you see a return on your direct mail investment.
Here are 4 tips to help create a great direct mail postcard:
- The Personal Touch. Include contact and return information of a real person versus a company name. Make the client feel warm and fuzzy by thinking someone took the time to personally send them a postcard.
- Bright colors, great graphics, and a well represented brand. Spend the time designing your direct mail postcard with bright colors, brand elements, and graphics. It will make your card stand out and your brand memorable.
- Keep it short. Define your message and make it short, have a reason why you are sending a postcard. A postcard is a small space and you need to use it wisely. Give your potential customer a clear call-to-action. Let them know if they are supposed to stop by, visit your web page, or call today! Be clear and repeat yourself if possible.
- What is in it for the customer. Let them know, in as few words as possible, what is in it for them if they follow through with your call-to-action. It is important to manage expectations and entice your audience. Remember, you only have a few seconds to get their attention.
Postcards can be a powerful marketing tool with a great response rate. Making sure you maximize your opportunity is essential. If you have any questions, we are here to help!
Check out our Direct Mail Information Hub for postcard design resources.
Luke Smith says
I loved your advice to include the contact and return information of a real person versus a company name. I can see how people would respond better to someone they perceived as a real human being than they would to a faceless entity like a company. I would imagine that working with a professional marketing firm would be a good way to ensure that your card stands out from other mailers and makes it into the recipients home instead of their garbage bin.