3 Tips For Better Direct Mail Messages
The everyday consumer is hit with hundreds of advertising messages a day. It is your job, as marketers, to get the attention your mailer deserves by getting your message noticed by the right customer. Part of a successful direct mail campaign is having a good message that grabs the attention of the consumer.
Have a theme, rhyme, make it catchy, and be creative. Don’t just put words on paper, have a theme to your piece and a clearly defined message. People love rhyming and it makes your message memorable. Don’t be stuffy – making your message creative makes you more memorable.
Keep It Short
You have a matter of seconds to get and keep the attention of your direct mail recipient. Make your message short and easy to understand. Tell them what they need to do and what you are promising.
For example, “Call today and receive a free consultation.”
Instead of filling your direct mail piece with words – send people to your website. Websites are valuable tools that help businesses tell their story and interact with potential customers. Include your URL on the direct mail piece and give people a reason to visit it.
Integrate with Your Other Marketing
Integration is one of the biggest trends facing marketing today. Having your message continuous on multiple platforms is essential. Run commercial, post on Facebook, and send a direct mail piece as a follow up with the same message. Make sure your brand is cohesively represented on all points.