Direct mail postcards have an average response rate of 3.99%. That is higher than most other direct mail formats. Having a well thought out message and a nicely designed postcard can help you see a return on your direct mail investment. Here are 4 tips to help create a great direct mail postcard: The Personal Touch. Include contact and return information of a real person versus a company name. Make the client feel warm and fuzzy by thinking someone took the time to personally send them a … [Read more...]
Direct Mail Trends We Love
Direct Mail is Getting Better and Better As with all advertising, direct mail too follows trends. Lately we have spotted a few direct mail trends we love. High End Design Spending time on high-end design and production is a growing trend, especially in catalog production. Brands like Anthropologie, Patagonia, and J Crew highlight their products in artful, well crafted catalogs sent to current and prospective customers. Integration With Online Marketing While direct mail still has a … [Read more...]